Tyson has partnered with upstate cultivator Hudson Cannabis and collaborated with licensing firm CarmaHold Co. to launch the cannabis brand Tyson 2.0, which is being sold at several New York dispensaries including Strain Stars at 1815 Broadhollow Road, where he will meet fans and showcase the product line. 

“Bringing Tyson 2.0 to my hometown is a dream come true,” Tyson said in a company statement. 

The Tyson 2.0 brand features several cannabis products, including flower, pre-rolls, extracts and edibles. 

Tyson, who grew up in Brooklyn, joins a growing list of sports stars and celebrities who have entered the cannabis market in recent years including Snoop Dogg, Willie Nelson, Seth Rogen, Tommy Chong, Jay-Z, Carlos Santana and many more. 

Tyson has said he’s used cannabis to relax his body and focus his mind that aided him in reaching heights in his boxing career. 

“Cannabis has always played an important role in my life,” Tyson said on the Tyson 2.0 website. “Cannabis has changed me for the good both mentally and physically, and I want to share that gift with others who are also seeking relief.”